The Fifth Annual Digital Media Conferenceis right around the corner. The conference will focus on the latest developments in digital media from many perspectives: leading content owners, distributers, advertisers, Internet, mobile and technology compnaies, according to the Digital Media Conference Web site. Companies such as Google, YouTube, Microsoft, RealNetworks, AOL, Yahoo, Motorola, Verizon, Sprint, Viacom, ABC, NBC, ESPN, FOX, CBS, EMI, Sony, and BMG will particiapte Thursday, June 26 at the Ritz-Carlton in Tyson’s Corner, VA, to discuss the next wave in digital trends.
Based on the agenda, this conference is a “must-do” for PR professionals.
Top Digital Media Trends
According to the Digital Media Web site this research driven topic will dicuss where the industry is headed; focusing specifically on consumer behaviors and attitudes, as well as channels, platforms, business and economic performance.
The Next Big Thing: Mobile Advertising & Marketing
Mobile marketing and advertising is in the spotlight. Text messaging companies, video clips, and free music downloads, which attract a young demographic are an integral part of interactive campaigns.
Two important questions will be addressed in this discussion: ”Is mobile advertising and marketing ready for prime time for the non-youth population? What are the lessons learned for those who are at the forefront of mobile advertising and marketing? “
Social Media: What’s Next?
Knocking on the door where the “new generation” spends its time is a key in building marketing strategies and building brand awareness. Opportunities to target potential consumers through social networks such as MySpace, Facebook, imeem, and YouTube take on a whole new dimension. Licensing, privacy and pitacy are three main concerns. The experts on this panel will open the door to the “future of social media.”
What an exciting time to be a PR professional. Not only do we have the opportunity to help this new digital world evolve, but we also have an advantage, as we grew up with the technology and gadgets, to lead the way in how public relations will use the digital tools and social media to capture our target audience.
